No investors. No corporate structure. No marketing department.
Werther Leather Goods is our family business—making the highest quality leather goods—and celebrating small victories along the way. Here are some highlights and fun facts from our (brief) history.
Our 2011 Launch Video
We made a stop motion video to announce the launch of Werther Leather Goods (formerly Waskerd Wallets). It showcases one of the very first Astoria's with the very first hide of leather I purchased.
Our 2012 "The Making of Waskerd Wallets" Video
This was the second video we made. It explains the process of making a wallet. After punching tens of thousands of holes freehand, I started to develop carpal tunnel in my right hand. I had to eat my words from the video—in order to continue making leather goods longterm—I had templates made to reduce the number of holes I had to punch.
The Zero Halliburton x Waskerd 75th Anniversary Case
The collaboration with Zero Halliburton for their 75th anniversary was very exciting for us. It was an honor to be a part of the project and to have our collaborative suitcase spotlighted at the grand opening of their flagship store on Madison Ave in NYC.
And the Adventure Continues...
Having children has brought new meaning to life and new importance to Waskerd. From a business perspective, it has forced me to be more focused and more efficient. And personally, it has helped me unplug and be present when I'm not working.
They grow so fast, it is hard to keep the website photo current, but here is a blurry one from Julia's 3rd birthday party. Mae is holding our little guy, Sam.
2009 - 2010
Living and working in New York City, I spent many days and hours looking for the perfect wallet.
After realizing my ideal wallet—made with quality, character, in a smart design—wasn't available, I purchased my first hide of leather and decided to jump all in.
With 9 months of wallet making, 7 wallet designs, and 1 legal suit pending, I launched waskerd.com.
December 4th, 2012
After a grueling 22-month legal battle with Wrangler Apparel Corp., the Waskerd logo was officially registered as a federal trademark on the Principal Register.®: )
We were invited to participate in the Vanguards Gallery at the MRket Show in NYC.
The Strayer was featured in Esquire's list of "Best Men's Wallets".
We collaborated with Zero Halliburton for their 75-year anniversary suitcase that was spotlighted at the grand opening of their flagship store on Madison Ave in NYC.
After months of preparation, we started selling wooden rings on the site. One year later the entire section was scrapped to keep our focus on wallets.
We participated in the Liberty Fairs Men's Show in NYC and collaborated with Naadam Cashmerefor a limited edition wallet.
Determined to maintain the personal engagement with each customer and to keep all products hand-stitched, in-house, I hired the help of my mom and my good friend Anthony.
Collaborated with menswear artist Matthew "Sunflowerman" Miller for our first-ever lookbook that we mailed to over 50 stores and publications along with detailed handwritten letters. See the pdf version here.
Deflated by the lack of responses to our lookbook that we invested so much time and energy into, we decided to pivot away from selling to stores and instead continue to focus on the individual customer.
We were overjoyed to welcome our daughter, Julia. Becoming a parent gave new meaning to life and new importance to Waskerd.
The Glory Days
At every step in the journey, I try to remind myself that someday we will be looking back on this time and say "those were the days". We look forward to what is to come and try our best to enjoy each step along the way.